The Donald Effect
In 2009, eleven buyers at Trump Waikiki sued the developer to get out of their Purchase Contracts. The argument was that Trump could remove his name off the building if the development, or subsequent management, did not live up to the “Trump standard.”
What happens if the reverse is true? What happens if Trump does not represent the standards of the building owners?
We saw protestors recently outside the proposed Trump International Hotel in Washington D.C. after “The Donald” made disparaging remarks about Hispanics. Even celebrity chef Jose Andres cancelled plans to build a restaurant there.
Ultimately, tying your brand to a living human being is a risk. Just ask Subway…